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Avoiding Controversial Ingredients

When formulating our products, we refuse to include more than 3,000 controversial ingredients, including the following:
Sodium lauryl sulfate (SLS)
A common cleansing agent used because of its low cost and excellent foaming. Often used for chemical skin-irritation testing.
Ethoxylates/PEG
Common chemicals used in consumer products to make creams, lotions, or foaming agents like shampoos.
Diethanolamine or Triethanolamine (DEA or TEA)
Additives in cleaning products to boost their foaming ability.
Phthalates
A common fragrance additive.
Formaldehyde
A chemical byproduct of some preservatives used in consumer products.
Sodium fluoride
Used as a remineralizing agent in toothpastes.
Talc
Used as a drying powder and flow enhancer in skin products.
Hydroquinone
A skin whitener used in skin-care products. It use is now being questioned globally due to irritation potential.

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